Job Summary

The Brand Manager will be responsible for the development and execution of marketing strategies

to strengthen and promote the Mike Bags brand. This role combines brand promotion, strategic

campaign management, and revenue generation efforts across multiple channels to achieve business

goals, overseeing product development, and ensuring consistency across all channels. The ideal

candidate will have a deep understanding of consumer behaviour, digital marketing, and the fashion

accessory market.

Skills Required:

o Strong understanding of digital marketing, e-commerce, and traditional media channels.

o Experience with revenue-driving strategies, including pricing, promotions, and campaign

ROI analysis.

o Expertise in campaign management, market research, and consumer insights.

o Excellent communication, negotiation, and presentation skills.

o Strong analytical mindset with the ability to use data to inform decision-making.

o Ability to collaborate cross-functionally and lead multiple projects in a fast-paced

environment.

Key Responsibilities

Brand Strategy Development

o Lead the development and execution of the brand strategy, ensuring alignment with

business goals.

o Define and maintain the brand’s voice, identity, and messaging across all platforms.o Conduct market research and competitive analysis to inform brand positioning and

strategy.

Revenue Generation & Sales Growth

o Collaborate with sales teams to identify opportunities for revenue generation,

including new product launches and promotional campaigns.

o Work on pricing strategies and product positioning to maximize profit margins while

maintaining brand equity.

o Implement data-driven strategies to drive direct-to-consumer sales via e-commerce

platforms and physical retail channels.

o Monitor and optimize digital advertising campaigns, tracking ROI to ensure

maximum revenue generation.

• Campaign Management

o Develop and oversee brand campaigns across digital, print, and social media

channels.

o Work with cross-functional teams (design, product development, digital marketing,

sales) to ensure consistent brand messaging.

o Measure the effectiveness of campaigns and adjust strategies accordingly.

• Product Development Collaboration

o Collaborate with product development teams to create new collections that align

with brand identity and consumer preferences.

o Provide input on packaging design, product features, and pricing strategiesto ensure

product offerings resonate with the target market.

• Brand Communication

o Ensure all internal and external communications are consistent with the brand’stone

and positioning.

o Develop press releases, media kits, and other communication materials.

o Manage relationships with media, influencers, and key brand ambassadors.

• Digital and Social Media Strategyo Work closely with the digital marketing team to plan and implement social media

strategies to engage with the brand’s community.

o Monitor online reputation and engage in brand-related conversations across social

media platforms.

• Consumer Insights and Reporting

o Track consumer behaviour and brand performance metrics to ensure ongoing

improvements in strategy.

o Analyse sales data, customer feedback, and social media metricsto refine marketing

approaches and identify growth opportunities.

• Collaboration with Sales and Retail Teams

o Partner with sales teams to ensure the brand is represented accurately in retail

locations and e-commerce platforms.

o Support the creation of point-of-sale materials and other tools to promote the brand

effectively in-store and online.